About us Our services Insights Contact us

About us

It took people who’d worked in hospitality to see
the potential for a more sustainable way of operating.

Every day we look after our guests with two things front of mind - hospitality, and leaving a good impression. But, in using vast amounts of energy and resources, we perhaps create a negative impact on our planet that is worth reassessing.

From small changes to far-reaching policy decisions, we know enough about how hospitality works to help you make an impact that you can both be proud of, and quickly see more economically sustainable returns from.

Our story

  • Founded

    Started as a Westminster initiative

  • Growing

    Current management team took over.
    London & Munich office open.


    Launched a sophisticated environmental management system

  • fluttr

    Developed a bespoke energy app for hospitality

  • B Corp

    Considerate Group became a certified B-Corp

  • USA Inc

    Opening of New York office


The B Corp™ community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of high-quality jobs with dignity and purpose. Part of our commitment to this new status of being a B Corp™ certified organisation will be to document and report on our positive impact within the first year as well as tracking our Considerate contribution to the achievement of the UN’s Sustainable Development Goals (SDGs). We are delighted and extremely proud to be part of the B Corp™ movement driving positive change within the business community.

Meet the team

Benedetta Cassinelli

Co-Founder &
Chief Executive Officer

Benedetta has 18 years executive level experience of both online and offline travel markets teamed with an in-depth knowledge of the hospitality industry. At she looked after the business and corporate strategy and was Head of New Business when Travelselect was acquired by She then joined Western Oriental, a luxury tour operator, as Business Development Director where she led the online strategy and development of new revenue streams. During her tenure, Benedetta was a key player in the strategic acquisition of three small tour operators that were integrated into Western Oriental before it listed on the AIM stock exchange.

After a two-year break volunteering for Network 4 Africa, Benedetta joined forces with Xenia zu Hohenlohe in 2009 to advise hotels on bespoke sustainable strategies. This led to them taking over Considerate Hoteliers Association and forming Considerate Hoteliers Limited, a specialist company that helps hospitality businesses operate responsibly. This company has now grown and developed in to The Considerate Group, with an expanded hospitality client portfolio. She is passionate about convincing owners and operators about the business case for sustainability in terms enhancing commercial viability, protecting the environment and enriching stakeholder relations.

Benedetta graduated with a BA Hons in International Business Administration from EBS London, and subsequently gained a Master’s degree in policy studies at City University, London.

Xenia zu Hohenlohe

Co-Founder &
Non-Executive Director

Xenia is a co-founder of Considerate Group and has over 25 years’ experience in the hospitality sector; she has a deep understanding of commercial and operational hotel management having worked for international hotel groups including Mandarin Oriental Hotels, Oberoi Hotels, and Aman Resorts. Xenia speaks six languages, with the seventh being the international language of sustainability.​

Under her leadership, Considerate Group has acquired major international clients, such as Oetker Collection and Mustique Company, as well as gained firm recognition in the DACH region with accounts such as Ruby Hotels and Althoff Hotels. Xenia is a frequent facilitator and speaker at major industry events, from IHIF to ITB.

Richard Williamson

Chief Operating Officer

Richard has been involved with Considerate as an investor and Board level advisor since 2014, becoming COO in 2019. As a director, he focuses on the strategic development of the business, with particular responsibilities for the Middle East (where he was based from 2009-2013) and managing strategic client relationships. At Considerate Group, Richard has worked closely with the (UK Government) Department of Business, Energy, and Industry Strategy to develop energy app, fluttr. Richard works in developing the asset management client base and associated suite of ESG due diligence services. As a director in the TMT sector at Edison Group and prior to this has over 20 years of advisory experience, working for organisations including KPMG, JP Morgan Cazenove and Barclays, as well as operational experience.

Mark Foster

Senior Technical Director

test description here

John Rogers

Head of Finance

test description here

Kate Orszulik

Senior Manager


Kate has over 10 years’ experience working in operational and management roles in hospitality and tourism operations in the UK, France, Canada, and New Zealand, and brings this in-depth understanding of hospitality to her role at Considerate Group. Kate has worked with Considerate Group since 2018. Her role now involves the management of several client projects, with a particular focus on the creation and implementation of ESG strategies for asset management operators and private members clubs. 

Dr Jan Knappe

Senior Manager


As a technical expert in sustainable, climate-resilient resource management, multifunctional blue-green technologies, and the water–energy–food nexus, Jan specialises in data operations from sensor network planning and deployment, data analysis, and documentation, to effective knowledge management and capacity building. Throughout his career, he has worked in both consultancy and academia in Germany, India, Ireland, and the UK. At Considerate Group, he manages our team of highly skilled data analysts and maintains effective and beneficial relationships with clients and our technology partners. Through collaborative and Design Thinking approaches, Jan strives to deliver effective and scalable solutions to help the sector achieve our global Sustainable Development Goals.

Lynn Mackeonis

Senior Manager


Lynn is an innovative HR & Ops Director with Senior leadership Team experience in directing and enhancing implementation of projects, strategic initiatives and HR operations. Committed to promoting synergy across business lines to drive positive change via the implementation of HR solutions, staff initiatives and process improvements, with a successful track record in translating the business vision into HR initiatives, whilst improving performance and promoting a great working environment. Lynn is an established HR professional with over 20 years experience, having worked in the Banking, Health care and Events industries with a mix of British and American company experiences. Originally an Insurance Underwriter at Barclays Corporate Banking before moving into the Human Resources and development team. Lynn is driven by the balance of three main pillars, people, planet and profit, combining the three equally Lynn believes creates a better environment for all, with happy engaged teams, a thriving environment whilst making good business income revenues within a purpose driven business. ​

Lizzy Coates

Senior Manager

Sustainability | Business Development

With over 15 years’ experience in the travel industry, working closely with leading hotel groups worldwide, Lizzy has an in-depth knowledge of the hospitality and tourism sector. . As a Senior Sustainability Manager, Lizzy is confident in English and French and leads on Considerate Group’s services, products, and strategic projects. Lizzy has a master’s degree in responsible tourism, and in addition to hospitality clients, she has delivered sustainable tourism strategies at a destination level, including West Kalimantan, Indonesia

Nick Walsh


Sustainability | Data

With an understanding of sustainability and science-based policy making, a background in operational hospitality and eco-tourism, and fluent in English and Spanish, Nick is one of Considerate Group’s longest-serving data and sustainability managers. Nick specialises in the development of monitoring, evaluation and management tools, leading in reporting and assessing properties against internal data collection and ESG criteria, as well as against key external building certifications, such as BREEAM in-Use. Nick works on the delivery of ESG assessments and reporting, as part of asset acquisition and disposal processes, as well as consulting on carbon inventory reporting – he recently developed a new resource to simplify capture of Scope 3 travel emissions!

Lauren Cox



Lauren brings a wide-ranging background in sustainability with experience working across a number of sectors. Her experience has included research into biodiversity conservation in development planning, as well as the coordination of projects to support local authorities in the transition to a circular economy and engage public and private sector caterers in low-carbon practices. Lauren combines her knowledge and enthusiasm for sustainability in her role as Project Manager at Considerate Group to guide tourism and hospitality stakeholders through the development of their sustainability programmes. ​

William del Rivero

Assistant Manager

Data | Sustainability

Mariana Chavez

Assistant Manager

Data | Sustainability

Mariana has a background in Earth Sciences, natural and man-made catastrophe risk modelling, mapping and management. She has broad experience in the manipulation, reporting and analysis of data, and has worked in France, UK, USA, Haiti and Peru. As one of Considerate Group’s sustainability & data analysts, Mariana is responsible for the management and monitoring of clients’ accounts on Con-Serve™ as well as the coordination and delivery of advisory support. She also works on the delivery of ESG and carbon footprint reporting and assists with sustainability related research. Mariana speaks English, French and Spanish.

Léa Jacquot-Benson

Assistant Manager


With a masters in Responsible Tourism Management and experience in hospitality and tour operations, Léa is one of Considerate Group’s sustainability project coordinators. Fluent in French and English, she is an excellent researcher and communicator. Léa has been involved in delivery of a project implementing a Green Tourism Toolkit for SME tourism businesses in the Greater Lincolnshire Area, and the development of bespoke bilingual action plans and toolkits for properties forming part of a large hotel asset fund.

Mohan Vankamamidi

Senior Associate

Energy | Low Carbon Technology

Mohan holds a bachelor’s degree in Mechanical Engineering from the National University of Singapore and has work experience as a sustainability consultant, energy auditor and a tour operator in Southeast Asia. He has expertise in conducting building energy assessments and coordinating green building certification projects. As a Consultant (Building Technology & Carbon Efficiency) at Considerate, Mohan is involved in the delivery of energy assessments & decarbonisation recommendations and provides support to clients on Con-Serve.

Tetiana Polatovska


Data | Sustainability

Tetiana holds MSc in Environmental Assessment & Management, where she gained experience in Energy, Water & Waste auditing and reporting, preparing EIA scoping reports and producing data-driven reports. Tetiana is experienced in data analysis, communications and is fluent in English, Ukrainian, Polish and Russian. Joining Considerate Group as a Sustainability Data Analyst, Tetiana provides support and monitoring of client accounts on Con-ServeTM as well as supports delivery of assessments and reports.

Llewelyn Woodman


Data | Sustainability

Llewelyn works as a Sustainability Data Analyst, providing support and monitoring for client accounts on Con-ServeeTM. He also offers assistance with the delivery of assessments and reports as well as providing research support for advisory services and business development. He graduated from the University of Southampton with a BSc in Environmental Sciences. After his degree, Llewelyn founded a hydroponics company that repurposed household waste for sustainable herb cultivation and worked as graduate for FCC environment before he joined Considerate Group. He is fluent in both English and Afrikaans.

Stuart Leven

Strategic Advisor

Stuart works as a consultant. He is a commercially focused executive leader with experience across a range of organisations delivering strategic plan development, complex change projects, leadership development, business development and profit growth.

The impact we’ve
made in the last year

Tonnes of CO2 saved
which is equivalent to...

Our Clients

We have international market presence with customers all over the world, and a unique understanding for global challenges. Our head office is in London, UK. We also have offices in Germany and the United States.

We offer 10+ languages, spoken in-house; all documents can be developed accordingly.

We work with partner companies in Germany, Greece, India and Italy.


Let’s see how we can improve the numbers in your business.